The commercial intelligence layer of global sport. Free, weekly, for the people building the business.
Most sponsorship valuations are built on media equivalency metrics that measure the wrong thing, in the wrong context, for the wrong buyer. The brands that understand this are making better deals.
The Derby County approach is not about Premier League ambition. It is about securing undervalued broadcast inventory, stadium infrastructure, and fan data assets across secondary European markets where acquisition costs remain low and regulatory barriers are weaker than at elite level.
The framing of Saudi sports investment as 'sportswashing' misses what is actually happening commercially. PIF is executing a vertically integrated sports economy build. The distinction matters for anyone doing business in the region.
Cricket is the second most watched sport in the world. Its commercial revenues sit nowhere near that position. Understanding why reveals the most underleveraged opportunity in global sports.
The latest franchise valuation reports put all ten IPL teams above the $1BN mark. The headline is compelling. The commercial reality beneath it is more complex — and more instructive.
The commercial case for women's sport has shifted from 'values play' to genuine revenue opportunity in the past three years. The brands and rights holders moving now are capturing ground that will be significantly more expensive to buy in 2027.