Sports Consultancy

BRAND MAVERICKS

Commercial strategy for rights holders, brands, and investors who need more than advice. We build the frameworks, run the analysis, and deliver commercial output that moves deals forward.

Not a retainer model. Not a slide deck. Mandates with deliverables and timelines.

Track Record

Cricket Italy — T20 World Cup commercial framework
EUT20 Belgium — £15M sponsorship architecture
MENA market entry for European rights holders
Franchise commercial strategy across three continents
19 years of active deal experience, not consultancy theory

What We Do

COMMERCIAL STRATEGY

Full commercial architecture for rights holders entering new markets, launching events, or restructuring revenue models. We build the framework, the rate card, and the go-to-market.

SPONSORSHIP ARCHITECTURE

Tiered sponsorship structures, pricing benchmarks, category exclusivity mapping, and activation frameworks. Built using MaverIQ data, not guesswork.

RIGHTS VALUATION

Independent commercial valuations for broadcast rights, sponsorship inventory, naming rights, and digital assets. Used by investors, buyers, and sellers.

DEAL INTELLIGENCE

Pre-deal commercial due diligence. What is this asset actually worth, who are the right buyers or partners, and what does the market evidence say.

MARKET ENTRY

MENA and emerging market commercial strategy. Audience mapping, partner identification, commercial proof of concept. For organisations expanding into new geographies.

Who It's For

RIGHTS HOLDERS: Event organisers, leagues, federations, and venue operators who need commercial architecture, not just sponsorship introductions.

BRANDS: Companies entering sports sponsorship for the first time, or existing sponsors who need to understand whether their investment is priced correctly.

INVESTORS: Family offices, PE funds, and institutional investors conducting pre-acquisition commercial due diligence on sports properties.

EMERGING MARKETS: Organisations in MENA, South Asia, and frontier cricket markets who need a commercially credible framework to attract international partners.

Engagement Model

No retainers. Every Brand Mavericks engagement has a defined scope, a deliverable, and a timeline. Typical engagement range: £5,000–£50,000 depending on scope.

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